Buchanan Group Digital Privacy Policy

Effective Date: December 2019; Last Updated: August 2021

This Privacy Policy applies to the websites where it appears.

This Privacy Policy describes how Buchanan Group treat and process personal information collected on the websites and platforms where this policy appears. This policy does not apply to how we treat employee or prospective employee information.

We use your information based on your consent to our practices. Your use of this website indicates that you agree to our collection, disclosure, and use of your information as described in this Privacy Policy.

We collect information from and about you.

We collect contact information. 
As part of the registration process on, for example, we collect your name and email address. We may also collect your address and phone number.

We collect information you submit or post. 
We collect the information you submit to complete a product review. Reviews on our website are associated with your first name and your city and state or province. Reviews syndicated to third party sites are associated with either your first name or a nickname you select and your city and state or province. They are also associated with your profile picture. We may also collect information you submit on a third party site. We will also keep information you submit in reviews and in emails to us.

We collect demographic and survey-qualifying information. 
We collect your age and gender when you register. We may also permit you to provide your health information as an optional question for qualifying for certain surveys and products. To better tailor surveys and products for review to you we also collect information about your shopping habits and household. We may also ask you how many children are in your household.

We collect usage and device information. 
We may collect information about the browser or device you are using. When you visit our website from one of our referring partners, we may collect information to know which one of our partners referred you. We collect information about the sites you came from and where you go next.

We collect information in different ways.

We collect information directly from you. 
We collect information from you when you register or use our "contact us" form. We may also collect information when you email us or update your profile.

We collect information from you passively. 
We use tools like browser cookies and web beacons to collect information from you. We do this on our websites and in emails that we send to you. We collect information about users over time when you use this platform. We may use third parties to collect personal information this way.

We get information about you from third parties. 
Social media websites may provide us with information about you. We may also get information about you from your friends who use our "email a friend" features.

We combine information.

We may combine information that we have collected offline with information we collect online. Or we may combine information we get from a third party with information we already have. We may also combine information from your profile with information you submit in product reviews or surveys.

We use information as disclosed and described here.

We use information to respond to your questions and requests. 
We use your information to respond to questions about products or your relationship with us. We also use information for customer support.

We use information for product reviews and surveys. 
We use your information to send you a product for review. We also use your information to tell you about new products. We use information we have about you to tailor these invitations to you. Occasionally, third-party brands may ask us to get additional information from you about your experience with their product.

We use information to improve products and services. 
We may use your information to improve our websites and services. We may use your information to customize your experience with us. We also support clients who use information you submit to improve their products. We use information you submit for research and development for ourselves and our clients.

We use information for security purposes. 
We may use your information to protect our company and our customers. We also use the information to protect our websites.

We use information for marketing purposes. 
For example, we might provide you with information about new products and special offers. We do this when legally permitted.

We use information to communicate with you about our relationship. 
We may contact you about this Privacy Policy or our Terms of Use. We will also communicate with you about product trials in which we believe you may want to participate.

We use information as otherwise permitted by law or as we may notify you.

We may share information with third parties.

We will share information within the Buchanan Group family of companies.
The Buchanan Group includes Buchanan Advertising (Australia) Pty. Ltd. and Buchanan Group Holdings Pty. Ltd. and its subsidiaries (we refer to ourselves collectively as the Buchanan Group). This also includes Joint Ventures, PT Home Tester and licensees, Steve Cragg Advertising Private Ltd and Steve Cragg Advertising (Pty) Ltd. This Policy describes the practices of the Buchanan Group. We will share information for our business purposes and to otherwise engage in the practices described in this Policy.

We will share information with third parties who perform services on our behalf. 
We share information with vendors who send emails for us. We also share information with companies that help us operate our website. We may also share information with companies that arrange to send free product samples. You can contact us ([email protected]) if you want to learn more about how our service providers use your information.

We may share your information with our business partners. 

We will share information if we think we have to in order to comply with the law or to protect you or ourselves. 
For example, we will share information to respond to a court order or subpoena. We may share information if a government agency or investigatory body requests it, including to U.S. law enforcement or government agencies. We may share information if we believe we have to for adverse event reporting purposes. We might also include your information on a winners list if required by law to do so.

We might share information if we are investigating potential fraud. 
This might also include fraud we think has happened during a product review or other campaign.

We may share information with a successor to all or part of our business, as permitted by law. For example, if all or part of our business is sold, we may include customer information as part of that transaction. Where legally required we will give you prior notice and if you have the legal right to do so, allow you to object.

We may share information for other reasons we may describe to you or as permitted by law.
Location of third parties.
Some third parties with whom we share information may be located outside of your country.

You have certain choices about how we use your information.

You can opt out of receiving certain emails from us. 
You can opt out of receiving our monthly emails. To stop receiving these emails, follow the instructions in any such message you get from us. You may also login to our website to update your contact preferences on your personal dashboard page. If you opt out, you will continue to receive messages from us about your relationship with us where permitted by law. If you wish to cancel your account (and no longer hear from us) visit [My Dashboard]

You can update your information.
To update or correct information you can log into your account. You can also email us at: [email protected]

Our Cookie and Do Not Track Policies

Our Do Not Track Policy:
Some browsers have "do not track" features that allow you to tell a website not to track you. These features are not all uniform.
We do not currently respond to those signals. If you block cookies, certain features on our sites may not work.

Our sites may use cookies or other tracking tools. Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To find out more about how to enable, disable, or delete cookies from your web browser, please visit here. To control flash cookies, which we may use on certain websites from time to time, you can go to here. Why? Because flash cookies cannot be controlled through your browser settings.
If you block essential cookies, certain features on our sites may not work. The non-necessary tracking tools we use are:

  • Bazaarvoice:
    Bazaarvoice helps us share your reviews on third party sites. Your reviews will be shared along with your online identity. The third-party sites include brand and retailer sites.

  • Facebook Social Graph:
    We use this technology to measure the effectiveness of our marketing campaigns.

  • Google Analytics:
    We use Google Analytics to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website.

  • Google Tag Manager:
    We use Google Tag Manager to track user behavior, traffic analysis and marketing optimization.

Options you select are browser and device specific.

These websites are not intended for children.

Our websites are meant for adults. We do not knowingly collect personally identifiable information from minors (children under 18). If you are a parent or legal guardian and think your child has given us information, you can contact us via email or at the address listed at the end of this Privacy Policy. Please mark your inquiries "Child PII Request." Parents, you can learn more about how to protect children's privacy online here

We use standard security measures.

We use security measures as required by relevant laws. This may include encryption and security controls. The Internet is not 100% secure. We cannot promise that your use of our sites will be completely safe. We encourage you to use caution when using the Internet and safeguard your passwords.
We keep personal information as long as it is necessary or relevant for the practices described in this Privacy Policy. We destroy information after that time. We also keep information as otherwise required by law.

We may store information both inside and outside of the United States.

Information we collect may be stored in the United States, and Australia. We may also store information in other countries. If you live outside of the United States, you understand and agree that we may transfer your information to the United States. This platform is subject to U.S. laws, which may not afford the same level of protection as those in your country.

We may link to third party sites or services we don't control.

If you click on a link to a third-party site, you will be taken to a website we do not control. This Policy does not apply to the privacy practices of that website. Please read the privacy policy of other websites carefully. We are not responsible for the practices of these third-party sites. Our site may also serve third party content that contains their own cookies or tracking technologies.

Feel free to contact us if you have more questions.
If you have any questions about this policy or want to access, delete, correct, or update your information, please email us at: [email protected] . Where required by law you can also object to or restrict how we process your information. We can also provide you with information about third parties with whom we share information. You can also contact us at:

Buchanan Advertising (Australia) Pty Ltd
Attn: Privacy Officer
Level 12, 380 St Kilda Road
Melbourne VIC 3004
Phone: +61 3 9644 0000

We may update this Privacy Policy.

From time to time we may change our privacy policies. We will notify you of any material changes to our Privacy Policy as required by law. We will also post an updated copy on our platform. Please check our platform periodically for updates.